SEO Course for Media at Data SEO Academy
Grow your traffic on Google Discover and Top Stories without relying on Search Console alone. Learn to automate with Python, make data-driven decisions, and compete against publishers with 10x more resources.
Sign up for the next edition View syllabusWhat you will learn
Hands-on training. Each module includes theory, practice with real data, and tools you can apply from day one.
Google Discover: strategy and execution
How Discover works, what content surfaces, title structures that perform, proven formulas from 30+ publishers. The channel that can do in one day what Search does in a month.
Top Stories and evergreen content
Top Stories optimization, managing evergreen vs breaking news content, recurring entity cannibalization and how to resolve it.
Technical SEO for media
Crawl budget on sites with millions of URLs, efficient indexing, AMP (when yes, when no), Core Web Vitals, prioritized sitemaps, robots.txt.
Data and automation with Python
GSC and GA4 extraction via API, automated reporting, competitor analysis, reusable scripts. From not knowing what an API is to building your own tools.
Tools: Marfeel and Discover Snoop
Technical health monitoring, real-time Discover tracking, alerts, benchmarking against direct competitors.
Editorial + SEO communication
How to communicate SEO recommendations to editorial teams that don’t speak “technical”. Frameworks for prioritizing, measuring impact, and showing results to editors and C-level.
Everything you need
This course is for you if…
Media SEO specialist
You want to systematize your work with data and stop relying on intuition or generic tools.
Digital editor
You need to understand SEO to make better editorial decisions and multiply your content’s reach.
Audience manager
You want to automate reporting with Python and have dashboards that show real impact, not vanity metrics.
What students say
“I went from analyzing competitors manually to having a solution that extracts data in real time.”
OKdiario
“Now my diagnostics don’t just show data, they generate real opportunities.”
SEO Specialist
“I managed to compete against traditional media outlets with fewer resources.”
Noticias Trabajo
“I went from not knowing what an API was to developing AI agents for SEO.”
Nomadic Agency
Who teaches you
Nicolas Billia
Head of SEO @ Nomadic Agency
10+ years in SEO, 50+ projects across media, e-commerce, and B2B SaaS. Worked with 69+ international publishers, analyzed 600M+ Discover impressions. Codes in Python and automates with Claude Code.
Alan Preiti
Founder @ Data SEO Academy
6+ years in the data industry. Specialized in automation and data analysis for SEO. Designs the technical solutions and pipelines for the course.