SEO Strategist focused
on Product and Data
10+ years in SEO, 50+ projects in media, e-commerce, B2B SaaS and fintech. I build my own pipelines in Python, automate with Claude Code and turn data into business decisions. Every recommendation ends in revenue, not checklists.
Media and brands I’ve worked with
SEO strategist who builds his own tools
10+ years leading SEO strategy in agency, product and consulting. 50+ projects in media, e-commerce, B2B SaaS, fintech and real estate. I code in Python, automate with Claude Code and design data pipelines that turn information into business decisions.
Career
Tech stack
Python
Pandas, requests, sentence-transformers, Plotly, Streamlit. GA4/GSC extraction pipelines, keyword research with DataForSEO, interactive dashboards.
Claude Code
Claude Code (CLI) power user. Personal agent (Aquiles) deployed on Cloud Run. SEO workflow automation with AI. Custom skills, MCP servers, hooks.
Cloud & Deploy
GCP Cloud Run (scale-to-zero), Netlify, Google Cloud Storage. Telegram bots, REST APIs, production dashboards.
Data & APIs
GA4 API, Google Search Console API, DataForSEO API, Google Drive API. Extraction, transformation and visualization of SEO data at scale.
Expertise level
What I do
Each service has a proven pipeline with real clients. Not theory — executable methodology with interactive deliverables.
Technical SEO Audit
10-step pipeline: GSC + GA4, crawl budget, indexation, de-indexation matrix, interactive dashboard. Proven at Despegar, Farmaplus, Louie.
Visibility Index + Competitive Analysis
Proprietary metric (0-100) with CTR curve and P95 cap. Heatmaps by cluster, Share of Voice, opportunity scatter. Outperforms generic Ahrefs/Semrush metrics.
CAC SEM + SEO Pipeline
Cross-referencing SEM (costs, keywords, conversions) with SEO (rankings, organic traffic). Detects semantic mismatch, incrementality and real savings. Proven at La Anonima.
Programmatic SEO
Facets, taxonomies, templates at scale. Argenprop: 444K searches/month not indexed across 28 facets. Applicable to marketplaces, directories, portals.
AEO / AI Overviews
10-point rubric, content optimizer, authority builder, Reddit strategy. Complete and systematized service to appear in AI answers.
Full-Funnel Content Strategy
10-step pipeline: from GSC extraction to briefs generated with dynamic scoring. Vintti: 3,197 prioritized briefs with niche detection.
Types of analysis I perform
Each analysis has a proven pipeline and an actionable output. The goal is always the same: connect the SEO recommendation with revenue impact.
10-step pipeline: GSC+GA4 extraction, crawl budget, indexation, defensive de-indexation matrix, interactive dashboard. Identifies how much organic revenue is at risk and where crawl waste is happening.
Proprietary Visibility Index (0-100) with CTR curve and P95 cap. Heatmaps by cluster, Share of Voice, CPC vs volume opportunity scatter. Answers: who am I competing against and where do I have a real advantage.
Cross-referencing SEM data (costs, keywords, conversions) with SEO (rankings, organic traffic). Detects keywords where SEM pays for traffic that SEO could cover, semantic mismatch inflating CPC, and incrementality gaps.
Detection of uncovered demand through facets, taxonomies and templates at scale. Quantifies searches the site should capture but has no indexed pages for. Applicable to marketplaces, portals and directories.
10-step pipeline: from GSC extraction to briefs generated with dynamic scoring. Penetrable SERP detection, contextual Information Gain, prioritization by conversion impact.
Optimization for appearing in AI answers (ChatGPT, Perplexity, Google AI Overviews). 10-point rubric, content optimizer, authority builder and Reddit strategy as a citation source.
SERP API + Merchant API + Sellers API pipeline to map presence in Google Shopping and Popular Products. Cross-referencing real stock vs Merchant Center feed to detect competitive advantages.
Cross-referencing CRM + Reddit + SERP data to design strategies based on real user pain points. Blue ocean detection (high demand, low competition) and quantified expectation gaps.
Proprietary frameworks
I don’t use generic checklists. Each framework is proven in real projects and has a clear decision logic.
Visibility Index
0-100 metric that measures real organic visibility weighted by volume and position. P95 cap to avoid distortion. Proprietary CTR curve. Outperforms traditional Share of Voice.
Strategic Decision Framework
Cynefin to classify, RICE/ICE to prioritize, OODA Loop to iterate, pre-mortem with tripwires. Decide at 70% certainty.
10-Step Audit
Connect, Classify, Crawl, Indexation, Crawl Budget, Matrix, Keywords, Visibility, Dashboard, Deploy. Modular and replicable.
CAC SEM + SEO
Cross-referencing SEM and SEO data to find real savings. Token coverage for mismatch, incrementality by vertical, positive framing.
AEO 10-Point Rubric
Direct Answer, Q-Format Headings, Entity Definitions, Authority Signals, Recency, Definitive Language, Comparisons, Schema, Citation Hooks.
Interactive Deliverables
HTML dashboards with Plotly, Streamlit apps, self-contained reports. Clients actually use them, they’re not 100-page PDFs.
What people say about me
Recommendations from colleagues and clients on LinkedIn.
“I worked with Nico on the design and supervision of SEO strategies for challenging projects at a global level. In every case, Nico demonstrated that he has the necessary knowledge to lead them, but above all, a superlative commitment to achieving results. If Nico is part of your project, you have results guaranteed.”
SEO Strategies — Brand Positioning on Google
“Nico’s passion for his work is hard to overlook: he lives and breathes SEO. During his time at OLX, he made an accurate assessment of what needed to be done, identifying growth pockets that could be unlocked, and in a very short time span he brought very noticeable results for our organic traffic across LATAM.”
Sr. Product Manager @ Etsy
“If you’re looking for an SEO strategist that thinks outside the box for content, e-commerce or any other type of site, Nico will be of great value to your company. I worked with Nico in the past and he’s an excellent SEO and human being. Any company would be lucky to have him in their team.”
Director @ Seologia Group
“Nicolas is a highly caring and deeply involved team worker with a strong analytical focus. His high commitment, his obsession to get the job done no matter what, and his empathy towards his team makes him a priceless and dependable asset for any enterprise.”
CEO @ Nomadic Agency
“Nico is a cutting-edge SEO professional and a fundamental piece for any online marketing campaign. During my experience working with him, what stands out most is his team spirit and his permanent drive to grow.”
Director of SEO — AI-Driven Technical SEO & Automation
Let’s work together
If you need a data-driven SEO strategy with real revenue impact, let’s talk.