Nicolas Billia
Head of SEO @ Nomadic Agency
SEO Strategist · Python · Claude Code
I’m an SEO strategist with 10+ years of experience working with publishers, e-commerce, B2B SaaS, fintech, and real estate. I currently lead the SEO strategy at Nomadic Agency, where I’m responsible for the entire client portfolio: from international publishers to transactional platforms across Latin America, the United States, and Europe.
My approach is product and data-driven. I’m not the SEO who sends you a 50-point checklist — I’m the one who builds his own pipelines in Python, extracts data from GA4 and Search Console via API, creates interactive dashboards, and ties every recommendation to real revenue impact.
I code in Python (pandas, Plotly, Streamlit, APIs), I’m a power user of Claude Code — with which I built my own personal agent deployed on Cloud Run — and I use GA4, GSC, DataForSEO, and Google Drive APIs as daily work tools, not as technical curiosities.
Before Nomadic, I was SEO Product Owner at OLX Group across all of Latin America and Head of SEO at La Nacion, the largest newspaper in Argentina. At Nomadic I scaled the media division from 3 local clients to 69+ international publishers, analyzing over 600 million impressions on Google Discover.
Work principles
I work with frameworks, not checklists. I use Cynefin to classify problems, RICE/ICE to prioritize actions, and OODA Loop to iterate fast. Every SEO decision goes through a reversibility filter (Bezos Two-Door Test) and ends with a defined tripwire: if this metric doesn’t move in X days, we pivot.
Data-first
I never give opinions without data. If I don’t have it, I find it first.
Revenue-driven
Every recommendation ends in business impact.
70% Rule
I decide at 70% certainty. Iterating is cheaper than waiting.
Builder
I build my own tools. Python + Claude Code + APIs.
Useful deliverables
Interactive dashboards, not 100-page PDFs.
Contrarian
I don’t follow best practices blindly. I follow the data.
Professional trajectory
Tools and technology
I’m not a developer, I’m an SEO who codes. The difference is that every line of code I write has a business objective behind it. I use Python to extract, transform, and visualize data. Claude Code to automate workflows and build tools. Cloud Run and Netlify to deploy dashboards and bots.
Teaching is the best way to learn
In 2024, I designed and taught the “SEO for Publishers” course at Data SEO Academy together with Alan Preiti. I trained 40+ media professionals from Spain, Mexico, Argentina, and Colombia in data extraction with Python, Discover optimization, and reporting automation.
Students went from not knowing what an API was to developing AI agents for SEO. From analyzing competitors manually to having scripts that extract data in real time.
I was also a speaker at SEOday 2017 and 2018, the largest SEO event in Argentina.
What others say about me
“Nico’s passion for his work is hard to overlook: he lives and breathes SEO. During his time at OLX, he made an accurate assessment of what needed to be done, identifying growth pockets that could be unlocked, and in a very short time span he brought very noticeable results for our organic traffic across LATAM.”
Sr. Product Manager @ Etsy (ex-OLX Group)
“I worked with Nico on the design and supervision of SEO strategies for challenging projects on a global level. In every case, Nico demonstrated that he has the knowledge needed to lead them, but above all, a superlative commitment to delivering results.”
SEO Strategies — Brand positioning on Google
“Nicolas is a highly caring and deeply involved team worker with a strong analytical focus. His high commitment, his obsession to get the job done no matter what, and his empathy towards his team makes him a priceless and dependable asset for any enterprise.”
CEO @ Nomadic Agency
“If you’re looking for an SEO strategist that thinks outside the box for content, e-commerce or any other type of site, Nico will be of great value to your company. He’s an excellent SEO and human being.”
Director @ Seologia Group
“Nico is a cutting-edge SEO professional and a key asset for any online marketing campaign. His team spirit and constant drive to grow stand out above all.”
Director of SEO — AI-Driven Technical SEO & Automation
Let’s work together
If you need a data-driven SEO strategy with real revenue impact, let’s talk.
billia.nicolas@gmail.com